Genvid Holdings has signed a Memorandum of Understanding with Savvy Games Group (“Savvy”) and Massive Studios to bring its studio-grade AI production platform to Saudi Arabia’s rapidly expanding games and entertainment ecosystem. The partnership gives Saudi-based game studios, independent developers, and universities direct access to Genvid’s enterprise AI workflow for large-scale production of games, film, and television content, as well as Massive’s expertise in balancing AI innovation and human creativity while respecting intellectual property, positioning Genvid as a foundational technology partner for the next generation of Saudi creative talent.
Studio-Grade AI, Built for the Region’s Ambitions
Genvid’s platform is the first enterprise AI workflow purpose-built for production at scale. From game cinematics and marketing assets to film and television content, Genvid gives creative teams the tools to develop, iterate, and deliver at a pace and quality that was previously out of reach without significantly larger teams and budgets.
Central to the platform is Genvid’s provenance system, which tracks every input and attests to the origin of every asset produced. Studios working with Genvid can guarantee that their output uses only their approved models, licensed likenesses, and owned assets. In a global content landscape where IP protection and AI compliance are increasingly non-negotiable, this is the infrastructure that responsible production is built on.
“Saudi Arabia is the future of media development, and Savvy Games is leading the charge in this fast-growing frontier, not only in video games but across the wider entertainment industry,” said Jacob Navok, CEO and Co-Founder of Genvid Holdings. “Our AI platform, already used by some of the biggest media companies in the world, will help studios in the region build AI-native products so that they can be leaders in this next era of entertainment. We are delighted to work with Savvy to directly connect with the local ecosystem and enable their success.”
Genvid’s platform supports Massive’s mission of redefining storytelling through the deliberate collaboration between human creative leadership and artificial intelligence, creating cinematic, emotionally resonant work across film, television, animation, and branded content, delivering scale and consistency without sacrificing soul, proving that there is nothing artificial about creative intelligence.
Building the Next Generation of Saudi Creative Talent
Beyond platform access, the partnership has a significant focus on talent development. Savvy will facilitate curated training initiatives, mentorship programs, and educational resources centered on Genvid’s platform and production methodology, equipping developers and students with practical, production-ready skills in AI-assisted content creation.
Genvid will work directly with local game developers and universities, building relationships across the Saudi creative ecosystem and ensuring that access to advanced AI tools is paired with the knowledge to use them effectively.
“The next era of game development and entertainment will belong to creators who can harness the power of artificial intelligence to imagine, build, and scale experiences in entirely new ways,” said Dr. Nika Nour, SVP and Head of International Business Development at Savvy. “We are building the foundation for Saudi Arabia’s next generation of game development, providing developers with advanced AI capabilities to push the boundaries of storytelling and gameplay while helping creative teams focus on what matters most: creating exceptional experiences for players around the world.”
About Genvid Holdings
Genvid Holdings has developed the first enterprise AI workflow built for large-scale production of games, film, and television. Genvid’s provenance system tracks all inputs and attests to the origin of every asset created on the platform, guaranteeing that output uses only approved models, licensed likenesses, and owned assets, and has delivered high-impact interactive experiences across major IPs including DC, SILENT HILL, The Walking Dead, and PAC-MAN, working with industry leaders including Konami, Bandai Namco, and Warner Bros. Games.
About Savvy Games Group
Savvy Games Group is Saudi Arabia’s national games champion, established to build and accelerate the Kingdom’s games and esports ecosystem in alignment with Vision 2030 and the National Gaming and Esports Strategy. Savvy’s partnerships and investment activity support capability development, talent growth, and the long-term ambition to make Saudi Arabia a global hub for game development and publishing.
About Massive Studios
Massive Studios is an AI-native production and production-services company specializing in visual narratives and digital storytelling across features, TV, movie trailers, video games, animations, and commercials. Massive has a stated commitment to ethical AI practices and IP protection, including ethically sourced training data.
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